The Golden Rock Box Office Report - 10/23/07

- This week's Hong Kong numbers come courtesy of Box Office Mojo, because mov3.com hasn't been doing its job for over a week now. Hence, the following covers the entire weekend rather than just Sunday.

As reported, Brothers takes the top spot over the holiday weekend with roughly HK$5.46 million from 35 screens. However, with its not-so-good word of mouth, it's expected to take a dive this weekend and will probably wrap with under HK$10 million. Meanwhile, Lust, Caution is now at HK$35 million and may very well end with HK$40 million, making it harder for any film to even try and beat it for the rest of the year. Of course, be aware that like all films of this length, Lust, Caution is buoyed by a 10-20% ticket price inflation due to its length.

The TV drama adaptation Hero scores one of the more impressive opening weekends for a Japanese film with HK$2.21 million over 4 days from 27 screens, thanks to the now-legendary pairing of Kimura Takuya and Takako Matsu. The entertaining legal drama seems to carry pretty good word-of-mouth and maybe end up with over HK$5 million.

Also, two limited releases did fairly well in the crowded market this weekend: The British film Becoming Jane made HK$347,000 from 6 screens over 4 days, while the American hit comedy Knocked Up made HK$229,000 from 4 screens over 4 days.

- By the way, Lust, Caution's gross dropped by 5%, despite it undergoing a 48-screen expansion to a total of 125 screens. After 4 weekends, the film's made only roughly US$2.1 million at 20th place this weekend. No wonder James Schamus is cautious about expanding it. No pun intended.

- In South Korean box office, two big Korean films took over the box office with over 500,000 admissions each, while Resident Evil 3 could only get a 3rd place opening. Only 4 Korean films on the top 10 this week, and a surprising amount of small European films on the chart as well.